YOUR WORLD. YOUR RULES. Alessandra Ambrosio
Femininity is strength. LASCANA supports women all over the world in expressing who they are and in loving themselves in the process. No matter if they cause a scandal, go against the grain, or don’t dance to someone else’s tune.
Rarely have self-image and the role of women been addressed so publicly in our society as they have been over the past few months. LASCANA wants to be a pioneer in this arena. Not only does the claim “It’s a woman’s world” clearly acknowledge the needs and demands of modern women, but all of our products and designs also focus on the feminine beauty which shines through when a woman feels comfortable in her own skin.
But what defines femininity today?
First of all, let’s make it clear that there’s no one singular feminine ideal. Femininity is as multi-faceted as women are themselves. However, despite the emancipation that women have achieved, they are far too often still depicted as little more than pretty clothes hangers – particularly when it comes to underwear and lingerie. Having your own opinion? Difficult when all you can do is strut around in silence. And even truly strong, successful women conceal their femininity to avoid being seen as vulnerable. Unfortunately still all too true is the phrase: “A man with an opinion is seen as assertive, whereas a woman is considered difficult.” We don’t want femininity to be perceived as a weakness, but as the strength that it is. LASCANA supports women all over the world in expressing who they are and in loving themselves in the process. No matter if they cause a scandal, go against the grain, or don’t dance to someone else’s tune. Women can be successful AND sexy. They can be sensual AND strong at the same time. They can unite opposites, but they don’t have to. They can live up to stereotypes or break them down – simply put, they can do whatever they want!